OUR STORY
PB. PERSONAL BEST
Every Aussie knows what a PB is. Your fastest lap. Your heaviest lift. The day you finally beat your mate at pool. Maybe it's your first chin-up. Maybe it's finishing the fun run without walking. Maybe it's finally fixing the ute. If you've never done it before, it counts.
PB is the beer that celebrates every Personal Best. Big or small, on the field or off it. You put in the work. You cracked a new PB. Now crack a cold one.
THE GORILLA
MEET THE BIG FELLA
He started as a drawing. Every good beer needs a mascot, so we sketched one up. Arms crossed, game face on, built like a brick dunny.
Then he climbed off the page. Nobody's quite sure how. Some reckon he turned up at a local footy club one winter and never left. Others reckon he's just a bloke in a suit. He's never said either way.
What we do know is that he never misses a big moment. Grand final or Tuesday night five-a-side, he's the first one up when someone cracks a PB, and the last one to sit down.
He doesn't say much. He doesn't need to. A big grin and an even bigger high five say it all.
And once the work's done, he knows exactly what comes next.
PERMISSION TO BEER
SPOT THE GORILLA
COMING TO A GAME NEAR YOU.
Footy, cricket, basketball, fun runs. Our Gorilla turns up for every PB. When you see him holding a sign that says "That's a PB Moment," someone just cracked a new one.